The new logo of the Consorzio di Tutela dell'Ovada DOCG represents all the identity elements of the territory.
The castles, the hills and the role of Ovada as a crossroads are enclosed in a glass.

The colors of the logo are closely linked to the wine and the land from which it originates. The ruby red refers to Ovada DOCG wine, the blue profile of the glass recalls the element of water from the rivers and the nearby Ligurian Sea which contributes to giving Ovada DOCG its peculiar characteristics.